Fighting Against the Binary – A Conversation with Faris Yakob

    <p>In this conversation, Philip and Faris discuss how the world of advertising has evolved and what that has meant for creative’s. Advertising has become a “collection of things” and they breakdown the mythology of binary.&nbsp;</p><p>Rigor vs. Measurement</p><p>Art vs. Science</p><p>Generalist vs. Specialist</p><p><br></p><p><strong>The Drop</strong> – The segment of the show were both Philip and his guest share tasty morsels of intellectual goodness and creative musings.&nbsp;</p><p>Philip’s Drop:&nbsp;</p><ul><li><a href="https://shoshanazuboff.com/book/" target="_blank">The Age of Surveillance Capitalism</a></li></ul><p>Faris Yakob’s Drop:</p><ul><li><a href="http://geniussteals.co/subscribe" target="_blank">Strands of Genius</a></li><li><a href="https://www.calm.com/" target="_blank">The Calm App</a></li></ul>