Episode 53

Hyping the Hype Handbook: A Conversation w/Michael F. Schein


February 11th, 2021

51 mins 39 secs

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Special Guest

About this Episode

In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype.

The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.

Philip’s Drop: All About Love by bell hooks

Michael’s Drop: History Has Begun: The Birth of a New America by Bruno Macaes