Episode 53
Hyping the Hype Handbook: A Conversation w/Michael F. Schein
February 11th, 2021
51 mins 39 secs
About this Episode
In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop: All About Love by bell hooks
Michael’s Drop: History Has Begun: The Birth of a New America by Bruno Macaes