Lemon: How The Advertising Brain Turned Sour, Part 1

    <p><strong>Part 1 with Orlando Wood, Chief Innovation Officer, System 1</strong></p><p>In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinking and why it matters so much toward creativity and how culture has flattened and what that means for brands.&nbsp;</p><p><strong>Orlando’s Drop:</strong> <a href="https://www.penguinrandomhouse.com/books/550188/range-by-david-epstein/" target="_blank">The Range: Why Generalists Triumph In a Specialized World</a></p><p><strong>Philip’s Drop:</strong> <a href="http://www.alphabetvsgoddess.com/" target="_blank">The Alphabet Vs. The Goddess – Leonard Schlain</a></p><p><br></p>