Episode 109

Time for Advertisers to Look Out: A Conversation w/ Orlando Wood


May 5th, 2022

1 hr 2 mins 38 secs

Your Host
Special Guest

About this Episode

In this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising.

The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.

Philip’s Drop:
Leonard Schlain
The Alphabet vs. The Goddess (lecture)
Art & Physics (lecture)

Orlando’s Drop:
Iain McGilchrist
Steven Harrison – Changing the World is the Only Fit Work for a Grown Man