Time for Advertisers to Look Out: A Conversation w/ Orlando Wood

In this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising.

The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.

Philip’s Drop:
Leonard Schlain
The Alphabet vs. The Goddess (lecture)
Art & Physics (lecture)

Orlando’s Drop:
Iain McGilchrist
Steven Harrison – Changing the World is the Only Fit Work for a Grown Man